I love writing and reading about SMBs trying social media and modern marketing for their traditional businesses. My post on a local driving instructor has proven to be one of my blog’s most popular articles.
I think there’s lots of scope for small high-street or home-based businesses to be innovative and try new things, it’s much easier than when you work for a large company that has rules and regulations about what can and can’t be done.
So I’ve collated a list of interesting examples and ideas, categorised by 3 kinds of shop you’d find in a traditional British high-street. Butchers, Florists and Bakers.
Check it out, add your own and share with your friends/colleagues.
- How A Butcher Could Increase Sales Using Social Media by @niallharbison
- Butcher harnesses the power of Twitter by Colletta Smith
- Bringing a tradtional butcher’s shop into the 21st century in meaty style by Sian Phillips
- How the super butcher is carving them up with social media by Adam Bean
- Online marketing or butchers by ShayneT
- Public relations for butchers
- Social media marketing for florists
- Did the Queen of Shops get it wrong?
- Case study: Social media marketing with Boesen the florist by Mike Sansone
- Web marketing and SEO for florists
- Carither’s Flowers enhances customer interaction via Google +1
- Seven best practices for social media for florists by Milena Regos
- Valentine’s Day AdWords war among florists highlights another Google challenge by Pamela Parker
- Baking in your social media word of mouth by BlueGlass blogger
- Bakery operators fans of social media by Marilyn Odesser
- A bakery gets sweet returns from social-media blitz by Kyle Stock
- How a restaurant drums up biz with social media by Lara Dickson
- Bakery Sector Guide Guardian Professional
- How social media saved Kiss my Bundt bakery by Jen Rubio
- 6 habits of highly effective bakeries on Facebook by Amanda MacArthur