This channel emphasises the importance of humanity, quality links and relevant information, the epitome of everything a social media channel should be about. What differs from most current social channels is that G+ doesn’t allow brands to join. It attempts to remove the old-fashioned ‘faceless’ corporate element that we all now know (or should know) social media is not about. The circle system may seem old fashioned and appear to be no more use than a contact book but it works effectively as a way to divide and conquer a large group of contacts who may each have a variety of interests. It’s important to give this some thought and divide your channel in ways that allow you to share information for accurately.
The greater post length clearly has appeal to bloggers and writers who enjoy longer form writing. G+ is heavily used by popular bloggers like Chris Brogan and Leo Babauta as well as writer’s like Guy Kawasaki. Like most new tools it’s often best used by those, like Pete Cashmore, who are heavily involved in social media or technology.
So here’s a list of twenty regular Google Plussers that you might like to follow (sorry if it sounds a little Blind Dateish):
- Chris Brogan: Top blogger, Buddhist and in charge of adding a touch of humanity to corporations. Chris is a massive G+ advocate and is writing a book about it (already ordered my copy). He regularly shares all sorts of interesting updates about technology.
- Leo Babauta: eBook author and Zen Habits blogger. Uses G+ to crowd-source articles and eBooks, also posts about his yoga challenge and other interesting lifestyle stuff.
- Arianna Huffington: Founder of The Huffington Post. Writes about her journeys around the globe and the interesting people she meets.
- Zee M Kane: Editor of TNW (which runs the fab Lifehacks blog). Posts questions, videos, quotes and a bit of everything interesting.
- Natalie Villalobos: Community manager for G+. Mostly discusses Google products.
- Dan Patterson: Broadcast journalist, self-described as a Zombie Apocalypse Survivalist. Tends to talk about news on G+.
- James Altucher: Financial columnist, writer and blogger. Posts links to lifestyle advice and techie geekdom. Interesting fact: If you chat to him, James might just add you on Facebook.
- Guy Kawasaki: Author and marketer extraordinaire. Known for his human approach to marketing, Guy posts very cool lifestyle stuff and events in his own life.
- Robert Scoble: Influential tech blogger and author, works for Rackspace. Posts about technology and his family.
- Pete Cashmore: Founder of social media site Mashable. Updates on the latest social media news and links to Mashable.
- Wil Wheaton: Author and ex-Star Trek crew member. Follow his updates on American news and geek-chic.
- Matthew Inman: Cartoonist for The (rather off the wall) Oatmeal. Shares links to the site and the odd bit of social media stuff.
- Veronica Belmont: Gorgeous video host for the gaming industry. Posts fun and geeky tech stuff and photos from her own rather curious life.
- Rory Cellan-Jones: BBC Technology correspondent and online socialite. Uploads his opinions on new tech and pics from his life.
- Stuart Witts: All-round charitable chap and social media manager for Marie Curie Cancer Care. Writes posts on fun web stuff and technology. You can learn a lot to learn from Stuart’s consistent self-branding, Google him!
- Gavin Llewellyn: Social media marketer and regular commentator on this blog. Focuses on digital marketing and social media personalities.
- Charlie Southwell: Runs his own digital marketing company. Posts on social media and events he attends in London. View his latest Slideshare presentation on Social Media ROI here.
- Rod McGuinness: Works in Broadcast Media in Australia. Writes about interesting news events and Google+.
- Jeff Jarvis: American journalism tutor, blogger and author. Posts about journalism and new technology.
- Scott Belsky: Author of Making Things Happen (great book) and CEO of creative company Behance. Post interesting links, hasn’t updated too often yet but definitely one to watch.
I considered giving you a link to a circle for all of my top followers but I think it’s important to choose for yourself. If there’s anyone you think I should follow let me know in the comments section below. However, in my own experiment I’m collecting users who talk about boat content. You can follow the stream for the boat circle here. Or find me here.
Interesting trends I picked up from looking around G+ included: Instagram-style profile pictures, an overwhelming interest in new technology and a tendency to talk in the third person on ‘About’ pages.